Breadcrumbs are text links that are placed on a webpage to signal to both users and search engine the position of that webpage in respect to the home page. Users and search engines are going to use breadcrumbs to navigate to parent pages, subpages and the home page.
If a person is a blog post page the breadcrumbs on that page should look like:
Note that the current page a person is located on is NOT hyperlinked.
Using Schema.org Micro Data in Breadcrumbs
Micro data is HTML markup that helps search engines spiders understand what particular elements or text on WebPages are.
For example you can use Micro data to signal to search engines:
Advantages of use Micro Data
If you use micro data correctly, you can get Google to display extra features in the search results pages. In the example below you will notice a picture and that the hyper link is missing its middle sections.
Implementing Micro Data into Your Breadcrumbs
First you start by adding a reference to which set of micro data you are going to be using in the body of your webpage. For this example we are going to use http://schema.org/ micro data. Other options may include
Then simply rap your breadcrumbs in a div tag with an Itemprop=”breadcrumbs” .
<a href=” /”>Home</a>>
<a href=” /blog”>Blog</a>>
<a href=”../blog/blog-post “>Blog Post</a>
Using breadcrumbs in word press
Breadcrumbs and URL Structure
Ideally your breadcrumbs should match your URL structure.
For example :
The breadcrumbs for this page would be:
Home > Jobs > New York > Marketing Manager > Viacom
Validating Your Micro Data
If you would like to test the micro data you have implemented on your website you can use google’s free rich snippet testing tool here.